Esther Olofsson

Esther Olofsson is the very first Dutch virtual influencer! She is completely computer generated and is developed in-house by RauwCC, a successful creative agency in Rotterdam. This forever 29-year-old fashionista made from bits and bytes has her own storyline and makes choices based on her experiences. ‘She is very real in her beliefs and therefore very likeable. But in the end, she isn’t real and will never give the impression of being a real person’, according to Maarten Reijgersberg, creator of Esther and owner of RauwCC.

Esther was “born” in Malmö, Sweden. She moved to Rotterdam in 2017 and has been in love with the city ever since. Her international character suits Rotterdam’s DNA. Vibrant, daring, exciting and edgy. She shows her followers the hidden gems of Rotterdam and knows all the hotspots worth visiting. Esther always keeps sustainability at the forefront when exploring these places. Just as any real-life influencer, Esther partners with local businesses and brands that fit her character and personal taste. For example, Esther signed a deal with Postillion Hotels, an upcoming Dutch hotel chain. Other examples are her collaborations with Museum Rotterdam, Pizzabakkers and Didi’s Stroopwafels. Esther has become Rotterdam’s most trusted city guide!